project
Client
About
A Game That Travels
Golf Pride
Golf Pride was rolling out the next evolution of their ALIGN Technology — a high-tech take on the classic grip reminder. Like the stitching on a football or the seams on a baseball, it guides your hands into the perfect position every time. It's so effective, it feels borderline unfair. We took it to the streets, tapping into the raw creativity of urban golf to show how ALIGN MAX gives you the control and confidence to shape any shot, anywhere.
:30 Broadcast/OLV
Art Director: Liam Campbell
Copywriter: Matthew Payne
Creative Directors: Jimmy Schmidt
Director: Matt Bieler