Matthew Payne

“Heinz - Looks Familiar?” 🍟👀

For this social campaign, we teamed up with man-on-the-street influencer Chris Stocks to see if people could identify what the back of an average French fry box looks like. The answer was more obvious than they expected—and a whole lot tastier. This project was a blast: scrappy, hilarious, unhinged. We also had to make sure our video made sense to people all over the world and still felt cohesive with the larger mission of the work. 57 for life.