“Behind the Jays” - Blue Jays x Heinz
Heinz, a stadium sponsor of the Toronto Blue Jays, tasked us with a quick-turn brief to help showcase their partnership heading into the postseason. We went direct, using our physical signage billboards as the backbone of the campaign. In addition to OOH, we rolled out a postseason run of social content to celebrate and ultimately commiserate the Jays on a historic season.
Out Of The Park: We scored prime real estate just outside Rogers Park for the first week of the postseason.
social (static): We continued the support throughout the series on Heinz Canada’s social channels.
social (video): We stepped in with some pinch-hitting on IG Stories.
Creative Director: Phil Coulter
Senior Art Director: Danny O’Donnell
Senior Copywriter: Matthew Payne