“Behind the Jays” - Blue Jays x Heinz
Heinz, a stadium sponsor of the Toronto Blue Jays, tasked us with a quick-turn brief to help showcase their partnership heading into the postseason. We went direct, using our physical signage billboards as the backbone of the campaign. In addition to OOH, we rolled out a postseason run of social content to celebrate and ultimately commiserate the Jays on a historic season.
