project
Client
About
Meet Phil
Pioneer
Selling the highest-performing corn & soybean seeds on the market doesn’t come easy. Unless of course, you’re a Pioneer sales rep called Phil, in that case, it’s second nature.
Spreading The Word: Sales rep Phil educates a local corn farmer on Pioneer’s phenomenal yield advantage.
Soy-lebration: Phil is left speechless after a farmer celebrates Pioneer’s sublime soybean performance in his very own tasty way.
By Any Means Necessary: It’s simple. Phil doesn’t cut any corners when it comes to selling seed.
The Stuff of Nightmares: A local farmer dreams of a world without Pioneer corn.
Creative Director: Cabot Norton
Art Directors: Max Franklin, Robert Buber
Copywriter: Matthew Payne
Director: Dan Dubiecki
Cinematographer: Andrew Wehde