project

Client

About

Meet Phil

Pioneer

Selling the highest-performing corn & soybean seeds on the market doesn’t come easy. Unless of course, you’re a Pioneer sales rep called Phil, in that case, it’s second nature.

 
 

Spreading The Word: Sales rep Phil educates a local corn farmer on Pioneer’s phenomenal yield advantage.

 

Soy-lebration: Phil is left speechless after a farmer celebrates Pioneer’s sublime soybean performance in his very own tasty way.

 

By Any Means Necessary: It’s simple. Phil doesn’t cut any corners when it comes to selling seed.

 

The Stuff of Nightmares: A local farmer dreams of a world without Pioneer corn.

 

Creative Director: Cabot Norton

Art Directors: Max Franklin, Robert Buber

Copywriter: Matthew Payne

Director: Dan Dubiecki

Cinematographer: Andrew Wehde